Author Archives: Clay

The History of the Camera

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The human beings of this world have always had the desire to relive the moments they experienced and see them exactly as they happened. This desire sent the imaginations of the world’s most innovative minds into overdrive as they tried to quench the deep yearning for something so fabulous.

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Why Radio Is Still Loved Compared to Newspaper

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Radio is still a king pin in a world of Spotify, Deezer and YouTube.  People’s love for radio hasn’t died off since its birth in 1893. People often enjoy listening to the radio because of the human aspect of running a radio station. Radio stations unlike music streaming platforms such as Spotify need a human […]

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The Origins of The Film

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Believe it or not, but no one created cinemas. Cinemas are the houses of films. During the beginning, films were very short, lasting only a few minutes or less. The cinema houses (movie theatre as we call it nowadays) were usually fairgrounds, music halls or any place a screen could be set up and the […]

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The Rise Of iPhone Film Makers

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The 21st century has bought filming to whole new spectrum. Film cameras of old are now DLSR cameras. Films no longer cost 100,000$ (less than a mortgage) but they now cost millions upon millions of dollars. This is much more than the average layman can afford. The world of film making has evolved dramatically. Now […]

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The Art of Film Creation

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Filmmaking is an art. It is the illumination of several images that play out the imagination of the director to the masses. It is the conjuring up of a beautiful story. The emancipation of distant world that may or may not exist at present. It is the depiction of the complexity of the human mind […]

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Social Media Marketing: Youtube

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YouTube is a new mode of marketing that has taken the world by storm. In times of old informercials and adverts where shown on live tv in a bid to persuade the nations masses to purchase their products. If the video wasn’t captivating enough the viewers would simply bypass the video and quickly forget about […]

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Social Media Marketing: Instagram

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The rise of social media platforms in the 21st century was something fun, unique and exciting. Remember Flickr? Flickr still exists, and it is an image hosting service and video hosting service. Created in 2004 it was the starting point for a photo based social media platform. You see other photos and they can see […]

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What Is Social Media Marketing?

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The rise of social media platforms in the 21st century was something fun, unique and exciting. People used platforms such as Myspace and Friendster to connect with people and never thought a time would come were these platforms would become aggressive marketing platforms. The reason why social media platforms are almost the best places to […]

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How Businesses Marketed Themselves in The Past

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Business is something that has existed almost since the beginning of the age of human beings. 3,000 years ago, the inhabitants of the earth where already very active in business. During the 8BC early organizations in India, called shreni, were the very first businesses of the world. They were essentially proprietors who could independently enter […]

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